05-2005
Microsoft appoints Claxson as Microsoft Windows Media service provider
A few months after its first agreement, both companies strengthen their bond with Claxson’s certification as Microsoft Windows Media Service Provider.
Following the success of the agreement signed in October 2004 between Microsoft and Claxson, by means of which Claxson became the first video content supplier in Latin America for Windows Media Player 10, Claxson’s Broadband and Internet Division has been certified by Microsoft as a Microsoft Windows Media Service Provider in the region.
This certification implies that Claxson’s digital platform, El Sitio Digital Channel (ESDC) complies with all Service Providers’ quality standards as to encryption services, hosting, content management and distribution, and business solutions through the use of Windows Media technology. In this way, ESDC is included in the selected group of services providers for Microsoft Windows Media.
Roberto Cibrián Campoy, Claxson’s Broadband and Internet SVP, said: “Due to the excellent results obtained in the last few months, Claxson is now proud to be awarded the certification as Microsoft Windows Media Service Provider from one of the most innovative companies in the world. This means not only new opportunities to keep developing new technologies but also an incentive for our work with Microsoft, which complements our successful alliances with Brasil Telecom in Brazil, FiberTel in Argentina, and with Playboy Entertainment Group Inc. (PEGI), Fox Sports Latin America, Reuters and Utilísima, at a pan-regional level”.
Paulo Santos, Microsoft’s Corporative Business Development Manager for Latin America, said: “The Latin American digital media market has grown immensely. It is great to have Claxson by our side, as a certified partner, sharing its know how and skills in the region through its products and services”.
Claxson keeps working in the development of audiovisual content distribution digital systems for their use on PC user, cell phone, portable devices, digital TV and IP markets, always based on the formats and languages offered by Microsoft.
The latest 2005 news about the Broadband and Internet Division
- Its El Sitio Digital Channel (ESDC) digital platform was adopted by Humanity TV (www.Humanity.TV), the first “wellness community” web site aimed at the American market. This site offers audio and video contents relating to healthy life and new ways to improve life quality. These contents are available through the subscription payment method for the site’s users registered in the U.S. and around the world. These files are Windows Media protocol compatible. Therefore, once acquired, they can be executed through different devices without time limitation. As well as technology, Claxson provided digitalized contents to the Infinito channel and an original music catalog of its Broadband and Internet Division.
- The Playboy TV Latin America & Iberia web page (www.playboytvla.com) was relaunched based on the ESDC platform technology. Since such implementation, the monthly average number of registered users of the site tripled in the first 2005 quarter.
- Utilísima, the leading channel in the region aimed at women and families, also started to use the services of the ESDC platform as from 2005. The agreement also contemplates the online advertising management of the www.utilisima.com site by Claxson.
- Brasil Telecom, one of the most important telecommunication companies in the region, incorporated the Fox Sports Latin America premium contents to the family platform to be launched in October 2004, thanks to the agreement between Claxson with Fox Sports.
About Claxson’s Broadband and Internet Division
The Broadband and Internet Unit includes all Claxson’s broadband and internet properties. Its broadband proposal is led by ESDC, the first intelligent broadband entertainment platform developed by Claxson for the Internet Latin American market.
Currently, the ESDC platform renders technology and content distribution services to such well-known companies as Microsoft, Brasil Telecom, FiberTel, Playboy TV, Utilísima and Humanity TV, and maintains broadband content distribution agreements with Reuters and Fox Sports Latin America.
Joining in the broadband operation, this unit includes also all Claxson’s on-line contents and interactive marketing tools under its “El Sitio.com” brandname, such as the pay television vertical sites Space, Retro, I.Sat, Infinito, FTV, MuchMusic, HTV, Venus and Playboy TV, as well as its interactive formats and the on-line versions of the radio stations of the Broadcast Division.
It also operates the pay version of Cupido.Net, one of the most renowned Internet personal contact and encounter services in Latin America.
To obtain more information, visit:
www.elsitiodc.com I www.microsoft.com
To obtain more information:
Claxson’s Communication Department
Verónica Barbera (5411) 4546-8805 – vbarbera@claxson.com
Juan M. Puppo (5411) 4546-8082 – jpuppo@claxson.com
CLAXSON
AV. MELIAN 2752 – (1430) BUENOS AIRES – ARGENTINA
TEL: (54-11) 4546-8000 – FAX: (54-11) 4546-8001 – WEB SITE: www.claxson.com
Other product and/or service names mentioned in this press release are registered trademarks of the relevant proprietors.
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